BRAND IDENTITY

CREATIVE DIRECTION

2024

GRAPHIC DESIGN

ROLE: FOUNDER, DIRECTOR, DESIGNER.

CREDITS: Luisa Gomez, branding support in design

Is a premium, direct-to-consumer coffee brand connecting coffee enthusiasts with

the heart of Colombia. Our ethically sourced, single-origin beans are crafted into a variety of rich, flavorful blends, delivering a taste of our Colombian heritage. By fostering a community of coffee lovers, we offer a personalized experience that goes beyond the cup.

My vision when creating this brand was to give it a bold identity that resonates on people beyond coffee, a brand that has no boundaries of flavor and creativity.

PRODUCT DESIGN

This bold package created for Ma Coffee combines elements of premium and accesible at the same time, creating a friendly approach to the customer, achieving a high-end product that customers can trust

The bold color palette was carefully chosen to evoke a sense of nostalgia while maintaining a fresh and modern appeal, making this coffee both a tribute to Cail history and a statement of modern quality.

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