ROLE: COFOUNDER, CREATIVE DIRECTOR, DESIGNER, MULTIMEDIA PROD.

2023-25

VIDEO PROD. DIR

DESIGNER

PHOTOGRAPHY

CREDITS: Rudolph Verhelst, cofounder

Effortless is an apparel brand created by two friends in Cali, Colombia. Looking to get something out of their minds: the everyday hustle to make it.

This brand has slowly gain their true audience in Cali, giving the brand the opportunity to be in physical locations in one of the most visited areas in Cali, Ciudad Jardín.

Effortless recently did a collaboration drop with one of the brands in the Colombian Market that was designed by Juan Ruiz.

Photos by Juan Ruiz

In effortless, the main design focus is to innovate, craft designs that one can implement in different medias.

Credential card designed by Juan Ruiz

My Make Money Year - Drop / 2025-1

Legends (E)xchange - Collab Tee / 2025-2

Photos and designs by Juan Ruiz

CHASE THE BAG / STICKER PACK - Designed by Juan Ruiz

Links, see it live

Web designed by Juan Ruiz